Unlike subsidy publishers who treat authors like
commodities and often use templates and/or in-house salaried editors and designers just beginning their careers, Mike Daniels' decades of experience and relationships developed in the book
manufacturing and publishing business provides his clients with multiple options for talented and seasoned designers, editors, illustrators and manufacturers to select from based on their book's
subject matter, targeted audience and the client's personal goals.
Also unlike most subsidy publishers, packagers, book shepherds and consultants, Mike does not require a contract, minimum amount of time or dollar value for his services to be engaged. He uses
specific criteria to determine if he can be of assistance and value to a prospective client. Billing is based on a low hourly rate and billed by the quarter hour for time expended for any and all
services directly or indirectly rendered to the client.
Creative Direction to include
suggestions on content, ideas for titles, subtitles and cover and interior design with connections to experienced, talented and competitively priced recommended designers, illustrators and editors.
Education on the Book Publishing
Process to include requirements to ensure book registration and copyright are in the client's name and/or publisher's imprint. Mike helps his clients understand how the publishing game
is played and provides insight on how best to reach their realistic goals.
Strategic Print Production Solutions and Guidance including quote requests written to ensure best sourcing of materials and highest quality along with complete oversight of the
production process. Book manufacturing is Mike's forte and he knows where and how to manufacture any book depending on its specifcations, materials, quantities, budget, required schedule and client's
Distribution and Fulfillment Options explained, created and negotiated based on the client's needs and goals.
Marketing and Publicity through creative and strategic approaches, unique tactics, connections and relationships to produce substantive results with the client's targeted
Sales generated and realized by creative and focused efforts with traditional and non-traditional venues based on the book's subject matter and audience. Mike's 35 years of
successful sales and marketing experience provides direction and hands on assistance in selling the client's printed books to brick and mortar stores, online retailers and elsewhere as well as eBook
sales via eTailers and the client's website.