Services Overview
If an aspiring author is paying to publish their book then they're subsidizing the cost of publication. Traditional publishers don't charge to publish an author's intellectual property, they pay the author for the right to publish their work. It's best to be well informed and educated about the publishing business rather than to pay a subsidy, aka "hybrid" publisher without truly knowing what they will and won't do for an author and what it will ultimately cost them. Unlike "hybrid" publishers who lure authors in with sales people purporting to be acquisition editors and often use templates and/or in-house salaried editors and designers who are just beginning their careers, Mike Daniels' decades of publishing industry experience and relationships developed worldwide provides his clients with multiple options to consider and introductions to trusted, talented and seasoned designers, editors, illustrators and manufacturers to select from based on the client's book's subject matter, targeted audience, budget and the client's personal goals. In addition, sometimes Mike can arrange direct connections to potentially interested literary agents and traditional publishers.
Also, unlike most hybrid publishers, packagers, book shepherds and consultants, Mike does not require a contract, minimum amount of time or dollar value for his services to be engaged. He uses specific criteria to determine if he can be of assistance and provide value to a prospective client. Billing is based on a low hourly rate and billed by the quarter hour for time expended for any and all services and assistance directly or indirectly rendered to the client.
Services Offered
Consulting
Creative Direction to include suggestions on content, ideas for titles, subtitles and cover and interior design with connections to experienced, talented and competitively priced recommended designers, illustrators and editors.
Education on the Book Publishing Process to include requirements to ensure book registration and copyright are in the client's name and/or publisher's imprint. Mike helps his clients understand how the publishing game is played and provides insight on how best to reach their realistic goals.
Strategic Print Production Solutions and Guidance including quote requests written to ensure best sourcing of materials and highest quality along with complete oversight of the production process. Book manufacturing is Mike's forte and he knows where and how to manufacture any book depending on its specifications, materials, quantities, budget, required schedule and client's interests.
Distribution & Fulfillment
All the various distribution and Fulfillment options are explained and then can be created and negotiated based on the client's needs and goals.
Marketing & Publicity
Marketing and Publicity is available through creative and strategic approaches, unique tactics, connections and relationships to produce substantive results with the client's targeted audiences.
Sales Tactics & Assistance
Sales can be generated and realized by creative and focused efforts with traditional and non-traditional venues based on the book's subject matter and audience. Mike's 35 years of successful sales and marketing experience provides direction and hands on assistance in selling the client's printed books to brick and mortar stores, online retailers and elsewhere as well as eBook sales via eTailers and the client's website.We always put our focus on our customers. We want you to find the product or service that perfectly suits your needs, which is why we offer comprehensive consulting services to help you make an informed decision.
